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Defining and understanding
the market for your venture is critical to success and the
ability to communicate the market opportunity that exists
is necessary in attracting capital.
The Center for Innovation will
help you estimate the potential size of your market, describe
its characteristics, define key market segments that will
make up your sales, identify how best to approach the market,
and help you clarify the direction for your marketing efforts.
The Center provides a wide array
of marketing services:
- Market Research and Analysis
is the foundation of any successful business. In fact, strategies
such as market segmentation (identifying specific segments
within a market) and product differentiation (creating an
identity for your product or service that separates it from
your competitors’) would be impossible to develop
without a thorough understanding of your customers, competitor
activities and market trends.
- Market Feasibility Studies
evaluate the market potential for your venture and help
you determine if your venture is viable. Market feasibility
studies may help you identify the strategies that will offer
the greatest potential for success.
- Marketing Plans
identify your key market segments and define the
work that will be done in order to create sales. This plan
should provide you with a clear direction for your marketing
efforts in the near- and long-term.
For more information about
our marketing services please contact:
Center for Innovation
Ina Mae Rude Entrepreneur Center
The University of North Dakota
4200 James Ray Drive
Grand Forks, ND 58203 USA
Phone: 701.777.3132
Fax: 701.777.2339
info@innovators.net
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